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To increase sales in 2006, the company launched several new flavors, a new label, and more bilingual advertising.

Frito-Lay vice president Joe Ennen described this as "the most significant rebranding and relaunch in Doritos' 38-year history." In 2015, Doritos introduced a limited edition Rainbow Doritos product, which were only available to those making a minimum donation of to the It Gets Better Project, a non-profit organization that supports LGBT youth.

The same year, the Doritos brand began complying with U. Food and Drug Administration labeling regulations, four years before the regulations became mandatory.

The company was sued in 2003 by Charles Grady, who claimed that his throat had been damaged because of eating Doritos.

According to him, the shape and rigidity of the chips made them inherently dangerous.

Grady attempted to admit into evidence a study by a former chemistry professor that calculated how best to safely swallow the chips.

The original Doritos flavor is Nacho Cheese, though other flavors have since debuted for the company. Doritos has also gained notoriety for its marketing campaigns, including many ads aired during the Super Bowl.

In the 1990s, in partnership with parent company Pepsi Co's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers.He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant..According to Information Resources International, in 1993, Doritos earned

In the 1990s, in partnership with parent company Pepsi Co's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers.

He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant..

According to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year.

The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.

In 2005, Doritos sales in the United States fell by 1.7% to $595 million.

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In the 1990s, in partnership with parent company Pepsi Co's fast food brands, two new flavors of Doritos were introduced, Taco Bell's Taco Supreme (incorporating a "beef" flavoring that was quite different from the original 1960s "Taco" incarnation) and Pizza Hut's Pizza Cravers.He made a deal in 1964 with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant..According to Information Resources International, in 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year.The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.In 2005, Doritos sales in the United States fell by 1.7% to $595 million.

.2 billion in retail sales, one-third of the total Frito-Lay sales for the year.The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.In 2005, Doritos sales in the United States fell by 1.7% to 5 million.